If everything about the 2012 Hyundai Azera is not enough to get you to take a test drive maybe the Insurance Institute for Highway Safety might be able to push you over the fence. The Insurance Institute for Highway Safety as recently awarded the 2012 Hyundai Azera with a "Top Safety Pick" which is arguably the most important award a family car could receive.

But just how did it earn the prestigious honor? The same…

Many of us have seen all of the advertising that GM has been doing including the Super Bowl ads and social media sites. For the automaker Hyundai their plans are a little different. Since Hyundai has had a lot of success around the Super Bowl and social media spaces, they are not going to be removing from those areas any time soon.

While GM's Chief Marketing Officer Joel Ewanick has stated "social media is a fad,"¹ in an e-mail, Steve Shannon, Marketing Vice President for Hyundai, states, "The Super Bowl is a perfect venue for a brand like…