Advertisers are ponying up some serious cash this year for Super Bowl ads, so it would make sense that they would take the time to make sure they're really amazing. This year, South Korean automaker Hyundai is certainly pulling out all of the stops, as it's asked iconic band The Flaming Lips to perform a new, custom-written song on-camera as one of the 60-second ad features. The song's title is "The Sun Blows Up Today," and you listen to it here (http://www.rollingstone.com/music/videos/the-flaming-lips-dance-as-the-sun-blows-up-today-premiere-20130125).

Drivers in the greater Boardman area, who are in the market for a new Hyundai vehicle check this out. Here at Preston Hyundai, we have a lot of exciting incentives that we think will be appealing to drivers and fans in Sharon. Stop by our dealership in person at 7554 Market Street in Boardman, OH 44512 to learn more.

We here at Preston Hyundai in Boardman, OH, love to boast about the premium luxury that the Hyundai Genesis offers. And going into its 2013 model year, there's even more to love. That said, we'd like to take a moment today to go over a few of those changes with you via our blog.

The first thing that most drivers will notice about the 2013 Hyundai Genesis is that its powertrain options have…

For the 2013 model year, Hyundai is planning on shuffling around a few names in its lineup. The larger Hyundai Veracruz is now borrowing the Santa Fe name that belongs to the company's mid-size crossover. And what will be its fate? The current 2012 Hyundai Santa Fe won't be discontinued; don't worry. Rather, it's gaining a new name as well.

Officially dubbed the 2013 Hyundai Santa Fe Sport, it features a…

When the 2013 Hyundai Veloster rolls into the Preston Hyundai showroom, you'll notice a few tweaks, but it will be mostly the same as the original Veloster. That's really okay, because we're crazy about the 2012 Veloster and it's three-door, four-passenger, hatchback design. But when Hyundai said that a Turbo variant was on the agenda, we couldn't help but get excited.

And now, Boardman, OH area drivers - you can get…

What does the future hold for Hyundai?

That's a question we here at Preston Hyundai, serving Boardman, OH, have heard quite a bit lately. The South Korean automaker impressed the world with the introduction of its Fluidic Sculpture design language (first seen in models like the Hyundai Sonata and Elantra), and curious drivers have been eagerly anticipating what comes next ever since. Today, we have a sneak peek just for you.

In an interview…

Has someone in your family or a friend's family been affected by autism? This disorder is still largely understood, and auto brand Hyundai is working hard to raise awareness about the issue. According to Autism Speaks, an organization founded in 2005 that's dedicated to raising awareness about the developmental disorder advocating for those with the disorder, and raising capital for research funding, and the U.S. Centers for Disease Control and Prevention, about…

If you ask any of your family or friends who own a Hyundai what they love about it, they're likely to answer: the amazing Hyundai Warranty, contemporary good looks, a fun driving experience, high tech and safety. That said; Preston Hyundai in Boardman, OH wasn't surprised to learn that the new 2012 Hyundai Elantra took a five-star composite rating in the National Highway Traffic Safety Association's three crash tests: frontal rollover, barrier…

Are you a sedan, coupe, or 5-door hatchback kind of car buyer? Sometimes your preference for a particular car type can steer you away from several other impressive vehicles. That's why Hyundai has taken the initiative to appease all of these different types of drivers with one model: the new 2013 version of the Hyundai Elantra. The 2013 Elantra will come in all three of these variations. After all, as Mike O'Brien, Vice…

Think the only green vehicles out there are hybrid and electric models? Preston Hyundai kindly invites you to think again. For the past seven years in a row, the Hyundai Sonata has snagged a spot on the American Council for an Energy Efficient Economy's (ACEEE) list of "Greener Choices."

Wait, isn't there already a Hyundai Sonata Hybrid available, though? That there is. But it's not eligible to be placed on this list…