Many of us have seen all of the advertising that GM has been doing including the Super Bowl ads and social media sites. For the automaker Hyundai their plans are a little different. Since Hyundai has had a lot of success around the Super Bowl and social media spaces, they are not going to be removing from those areas any time soon.

While GM's Chief Marketing Officer Joel Ewanick has stated "social media is a fad,"¹ in an e-mail, Steve Shannon, Marketing Vice President for Hyundai, states, "The Super Bowl is a perfect venue for a brand like…

You might know Ward's for their yearly best-of engines list. However, they've been publishing another list for a few years now: "10 Best Interiors" (formerly "10 Best Engines"). To qualify for a place on the list, autos must have all-new or drastically improved interiors.

A total of 40 2012 model-year vehicles met this criterion. Of the 10 Ward's thought rated best in terms of overall design, fit and finish, comfort, ergonomics, safety…

In a bold move, Hyundai has shuffled around some model names in its lineup. The Hyundai Santa Fe that we know and love will adopt the name Hyundai Santa Fe Sport this summer, while the 2012 Hyundai Veracruz will take the original Hyundai Santa Fe moniker. If the whole thing seems a bit confusing, it's because it is slightly. But the decision was made with consumers' best interest in mind.

How can we know…