Hyundai Scores Big with College Football Fans
Perhaps the only people in the world who are more loyal than Hyundai drivers are college football fans. In knowing this, Hyundai is now the presenting sponsor for "Thursday Night College Football Live" on ESPN, as well as for fifteen different college football teams. The overall gist of this new sponsorship initiative is to engage fans in every way possible, through on-site and on-air marketing.
This new focus on college football comes as a part…