The Hyundai Genesis and Equus will not become part of an independent premium brand as recent whispering may have suggested. Hyundai Motor Co. has officially ruled out the possible plan due to substantial risk of cost and possible damage to sibling nameplates. "There are no plans for Hyundai to make a separate brand," ¹ said Vice Chairman Shin Jong-Woon, in an interview at the automaker's South Korean headquarters.

Speaking on the dismissal of the…

You might be tired of hearing about all of the awards and accolades Hyundai has been receiving as of late. However, we feel compelled to tell you that they continue their winning streak, ranking Number 1 within the car category, in Brand Keys' 2011 Customer Loyalty Engagement Index - for the second year in a row!

Brand Keys is a New-York based customer loyalty and engagement consultancy that publishes their Customer Loyalty Engagement Index on an…